The Australian Farmers'Market Association (AFMA) national BOOTS FOR CHANGE 2016 project has been highly acclaimed at the 2017 Philanthropy Australia Awards winning SPECIAL MENTION in the BEST SMALL GRANT category (under $50,000).
BOOTS FOR CHANGE was enabled by a Foundation for Rural Regional Renewal (FRRR) $10,000 grant in conjunction with the ABC Heywire rural youth leadership program.
This seed funding amplified by leveraged philanthropic partnerships was deployed to create a national project to raise awareness of farmers' markets and the beneficial role they play in supporting Australian farming families, and regional economies.
"The impact of BOOTS FOR CHANGE was astounding and shows what can be achieved when good ideas are funded by visionary organisations" said BOOTS FOR CHANGE project manager, Jane Adams.
"From our start-up grant of $10,000 we developed an awareness campaign that relied on pulling on boots as a sign of solidarity with Australia's farming families".
"This simple concept resonated widely and resulted in a total estimated farmers'market turnover druing April 2016 if more than $17 Million. The social media coverage reached an audience if 1.75 Million Australians. These results far exceeded our expectations," added Jane Adams.
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